It’s a challenging moment for those working in digital identity and security. Over half of organizations say they are ‘very concerned’ about today’s identity threats, and 48% say they are not effectively managing today’s security and identity risks. When only 52% of respondents say they could spot a deepfake of their company’s CEO, we need to start asking questions about our approach to digital identity — to protect both our customers and our businesses.

When only around 4 in 10 businesses have adopted advanced identity protection technologies, there is more to do. But additional investment is not going to be enough. We need a new way to think about — andrespond to — the challenges around security and identity fraud.