There is a lot of talk about data products in the market. But to deliver business value with data products, you must stop talking about them and bring them to life. This eBook explores how data products can improve business speed and agility, defines what data products are and provides some examples of data products. You’ll discover how to apply software development and product management practices to manage the data product lifecycle, as well as the technical capabilities and operating model required to deliver business value with data products. In today’s business landscape, speed and agility are not just important but critical to achieving success. With the market becoming increasingly volatile and uncertain, companies must be able to adapt quickly to stay ahead of their competitors and capture market share. To achieve this, leaders in data and analytics must work to make sure their organizations can make informed decisions to swiftly redirect resources and personnel to keep up with the rapidly changing pace of business. Data products can help.