Much has changed in the world of data since the days when every bit of it was stored on a mainframe and accessed through a terminal. Today, most businesses receive data from network-based services and process it in the cloud. The questions are, “Are you managing that data effectively? And, if you had more accurate insights based on that data, could you serve your customers better?” What if we had data systems that let more people in our organizations generate better insights? What if those people could use artificial intelligence to do amazing things with data? Can we get our data-driven decisions made faster? Proponents of modern data architecture believe there’s a better way to do it.