Twitter’s CEO, Linda Yaccarino, has dismissed reports of a decline in traffic following the launch of Instagram Threads. However, users have noticed that is selectively blocking links to the Threads.net website, making it harder to access conversations and user profiles. This move suggests that is concerned about the growing popularity of Meta’s rival platform, which has already amassed over 100 million users. The block on links is reminiscent of previous actions taken by against competitors. Meanwhile, Yaccarino claims that Titter’s traffic has been booming, but doubts have been raised about her statements amidst reports of declining web traffic. Despite Threads’ initial success, its long-term prospects remain uncertain, as user demand for new platforms tends to fluctuate after the initial surge.
Introduction
In a bold move that underscores the intensifying competition in the social media landscape, Twitter has started blocking links to Meta’s rival platform, Threads. This action comes as Meta’s Threads app continues to gain momentum, recently crossing over 350 million monthly active users.
At the same time, CEO Linda Yaccarino has dismissed concerns over declining traffic, stating that platform performance remains “strong and stable.” However, users, advertisers, and analysts are questioning the real story behind the scenes.
vs threads: escalating rivalry
The Meta’s Threads app, which was launched as a direct participant on (now technically prepared as X), has distributed himself as an optional microblogging focused on community-run conversations and spontaneous Instagram integration.
Since its launch, Threads have gained constant popularity among creators, journalists and affected in search of a new platform away from Elon Musk’s controversial management.
In response, Twitter has tried to maintain its most important user base through new features, mudification programs and policy changes. However, the rivalry reached a new level when Twitter quietly began to block the links that refer users to the thread content.
Link blocked on Twitter: What happened?
In early June 2025, many users began to report that the URLs lead to threads. Some of the most common errors include:
“This link can be unsafe” warning
Reduces available pages
Broken preview cards and media content
Independent developers and technological watchdogs confirmed that Twitter threads used internal coupling filtration to block and press the URL, and effectively limited visibility across platforms.
Twitter -Record
Twitter has not released a formal statement on the action. However, sources suggest that the step is part of a competitive defense mechanism, designed to counteract user migration and maintain ad revenue.
Link blocked on Twitter: What happened?
In early June 2025, many users began to report that the URLs lead to threads. Some of the most common errors include:
“This link can be unsafe” warning
Reduces available pages
Broken preview cards and media content
Independent developers and technological watchdogs confirmed that Twitter threads used internal coupling filtration to block and press the URL, and effectively limited visibility across platforms.
Twitter -Record
Twitter has not released a formal statement on the action. However, sources suggest that the step is part of a competitive defense mechanism, designed to counteract user migration and maintain ad revenue.
How it affects users and creators
The immediate effect of coupling blocking is marked by the material creators, marks and journalists who maintain appearance on both platforms.
Important issues:
Inability to promote thread content on Twitter
Viewers’ commitment and material strategies interrupted
Disappointment among users trying to share legitimate updates
Creators who rely on the sharing of multiple platforms are now forced to redirect followers manually or rely on screens instead of direct links, interfering with the user experience.
Internal link: Read how threads hit 350 meters monthly users
CEO Linda Yacarino’s response
In the midst of increasing criticism, Twitter CEO Linda Yarcarino spoke during a virtual technical conference, reducing the report on a decline in traffic and user engagement.
“Twitter is still a major platform for real -time interaction. Traffic fluctuations are common, and our vision remains for long -term development,” Yakaro said.
He insisted on newer platform reforms such as AI moderation tools, premium features
