introduction Marketing plays an important role in connecting businesses with the target groups. However, there is a lot of variation in strategies used in B2B (Business-to-Business) and B2C (Business-to-consumer) marketing. While the two aim to run sales and build brand…
introduction By 2025, digital marketing has developed into a power plant with precision, privatization and performance. Now the basic SEO or social media are not limited to ads, today’s digital strategies are highly data-driven, AI-assisted and user-centric. Digital marketing landscapes…
Introduction Email Marketing in the world dominated by digital platforms, AI-operated tools and new social media channels, can one be surprised: Is the email marketing still worth it in 2025? The short answer is yes. Despite the discussion about new…
The state of retail operations TRENDLINE The state of retail operations Supported by Retail operations have experienced significant changes in recent years, driven by the pandemic’s impact on consumer behavior and operational needs. As retailers adapt to new market pressures,…
