saurav dhawale

saurav dhawale

How to Use LinkedIn for B2B Lead Generation in 2025

LinkedIn B2B lead generation strategies in 2025

B2B lead generation LinkedIn has evolved beyond just a professional network platform. Today, it is one of the most powerful units for B2B leading generations. With more than 1 billion users worldwide, including decision-makers, officials, and industry managers, LinkedIn offers…

Top 7 SEO Mistakes That Are Killing Your Rankings

"SEO mistakes affecting website rankings"

SEO Mistakes Search engine optimization (SEO) is the backbone of digital marketing. A well-optimized website can drive organic traffic, build brand authority, and generate long-term business growth. However, many businesses unknowingly make SEO mistakes that prevent them from ranking higher…

Sustainable Advertising: How Brands Are Going Green

Eco-conscious brand campaign showcasing sustainable advertising practices with digital and print media in 2025

Introduction In 2025, consumers aren’t just buying products—they’re buying values. With growing awareness of climate change and environmental issues, brands are being held accountable for their carbon footprint. One area under scrutiny is advertising. Enter: sustainable advertising — an approach…